Professor Dheeraj Sharma

Prof. Dheeraj Sharma is a distinguished academic leader and researcher, currently serving as the Director of the Indian Institute of Management Rohtak (IIM Rohtak). In addition to this leadership role, he is a Professor at the Indian Institute of Management Ahmedabad (IIMA), one of India’s most prestigious business schools. Over the course of his career, Prof. Sharma has shared his expertise globally, having taught courses and presented research at numerous respected institutions across North America, Europe, and Asia.

Prof. Sharma earned his Doctoral degree from Louisiana Tech University, specializing in marketing, with a double minor in psychology and quantitative analysis. His academic journey and research work are deeply rooted in exploring the role of “relationships” in the business environment. This central theme drives his inquiries across a broad spectrum of domains:

• Workforce Motivation: Understanding how different organizational levels interact, engage, and sustain productivity.
• Behavioral Channel Theory: Investigating the relationship dynamics between marketing channels and organizations.
• International Marketing Strategy: Studying cross-cultural brand interactions, especially in contexts where brands operate across national borders.
• Personal Selling & Brand Management: Examining how personal engagement and relationship-building shape consumer-brand connections.
• Social Media Management: Exploring “human-to-human” interactions in the digital space.
• Ethics in Business: Analyzing the relationships and responsibilities between individuals, organizations, and society at large.

His scholarly influence extends beyond teaching and research. Prof. Sharma has been recognized in the Who’s Who of American Professionals, reflecting his international professional standing. He has also held key editorial roles, serving as Associate Editor of the Journal of Marketing Channels and as Editor for both the Academy of Marketing Science Proceedings and the Academy of Marketing Science Cultural Perspectives.

Committed to advancing marketing science and management education, Prof. Sharma actively participates in professional associations, including the Academy of Marketing Science, the American Marketing Association, and the National Conference of Sales Management. His contributions—through research, academic leadership, and thought leadership—continue to shape the discourse on relationship-driven business strategies and cross-cultural marketing practices worldwide.