IIM Rohtak Director: The Visionary Leadership of Dr. Dheeraj Sharma

The IIM Rohtak Director, Dr. Dheeraj Sharma, has been a driving force in shaping the institute into one of the fastest-growing management schools in India. Appointed by the Appointments Committee of Cabinet headed by the Prime Minister of India, Dr. Sharma officially took charge on March 1, 2017, succeeding Acting Director Prof. Atanu Rakshit. Since then, his leadership has brought a blend of academic rigor, global exposure, and practical industry insights to IIM Rohtak.

Academic Excellence and Global Recognition

Before becoming the IIM Rohtak Director, Dr. Sharma served as a Professor at the Indian Institute of Management, Ahmedabad. He holds a doctoral degree in marketing with a double minor in psychology and quantitative analysis from Louisiana Tech University, USA. His academic journey has been marked by teaching and research contributions across North America, Europe, and Asia, making him a truly global academic leader.

Awards, Associations, and Editorial Roles

Dr. Sharma has received several academic and professional awards in recognition of his contributions to the field of marketing and management. He is an active member of prestigious global associations such as the Academy of Marketing Science, Society of Marketing Advances, American Marketing Association, and World Marketing Congress. Over the years, he has served as a session chair, track chair, and organizing committee member at several international conferences.
He has also held editorial positions, including being the Associate Editor of the Journal of Marketing Channels and Editor of the Academy of Marketing Science Proceedings.

Research and Publications

A prolific researcher, the IIM Rohtak Director has authored more than 100 publications in reputed international journals, books, and conference proceedings. His work has been published in journals such as the European Journal of Marketing, Journal of Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, and Journal of Product and Brand Management.
He has also authored and edited eight books covering a wide range of subjects including consumer behavior, B2B marketing management, military leadership, cross-cultural research, and campaign management.

Industry and Government Engagements

Beyond academia, Dr. Sharma has been actively involved in consulting projects and executive training for leading multinational corporations and government bodies. His clientele includes ICI Paints, Hero Cycles, Ambuja Cements, Exide Batteries, Tata Housing, and Life Insurance Corporation of India, among others.
In addition, he has worked with government organizations such as the Army Training Command, Delhi Government, Gujarat Government, Ministry of Home Affairs, and Ministry of Sports and Youth Affairs.

Advisory Roles and Media Presence

The IIM Rohtak Director continues to serve on advisory boards of reputed organizations, including IRCTC and Punjab State Cooperative Milk Producers’ Federation Limited (MILKFED). His expert insights are often cited in leading newspapers and media outlets such as The Economic Times, Business Standard, Times of India, The Hindu, The Tribune, DNA, and international publications like Vancouver Sun and National Post.

Conclusion

Under the leadership of Dr. Dheeraj Sharma, IIM Rohtak has not only expanded its academic offerings but has also emerged as a hub of innovation, research, and industry collaboration. The dynamic vision of the IIM Rohtak Director continues to strengthen the institute’s reputation as one of India’s most promising business schools, preparing future leaders for both national and global challenges.